Express-design
features

X-PRESS DESIGN FEATURES

X-PRESS DESIGN package consists of four basic elements that will help you to reach out to your audience off/on-line the way you’d like. As a rule, you need to use at least one or two means to communicate a message in each channel. Thus you can modify the package elements to fit better your communication strategy.

Symbolic elements

One of the key elements of the visual communication is to have symbolic image of the brand — a logo — easy to remember and associate with your brand.

PAPER-BASED ELEMENT

Reaching out to your clients/audience offline still makes sense nowadays and it’s always good having the business card or a brochure by.

SOCIAL MEDIA ELEMENTS

Social media such as facebook or instagram pages can nowadays be visited even more than the branded web pages, and therefore having sounding banners telling about your brand and fitting well with your logo create consistency.

SHORT VIDEO PRESENTATION

Sometimes it’s way easier to explain what your brand/start-up does by mere showing a concise video presentation about it.

IF YOU’RE SMALL, FLEXIBLE, DYNAMIC COMPANY/TEAM

THEN SPENDING CONSIDERABLE AMOUNT OF TIME AND RESOURCES ON CORPORATE DESIGN MAY NOT BE ALWAYS JUSTIFIED
...So, consider spending resources on the design efficiently

BASED ON YOUR MARKETING PLAN YOU MAY PRIORITISE COMMUNICATING TO YOUR TARGET GROUP IN PARTICULAR CHANNELS (SUCH AS SOCIAL MEDIA, VIDEO OR OTHER AD)

In terms of visual communication it’s important to remember the following scales that impact the perception of your brand.

  • Usually it takes the form of sketching/visualizing, let’s think of the poster design example, you start with the strategy how to approach the audience: start with the essence or go with the teaser. And then you sketch, sketch, and sketch again.

  • Usually it takes the form of sketching/visualizing, let’s think of the poster design example, you start with the strategy how to approach the audience: start with the essence or go with the teaser. And then you sketch, sketch, and sketch again.

  • Usually it takes the form of sketching/visualizing, let’s think of the poster design example, you start with the strategy how to approach the audience: start with the essence or go with the teaser. And then you sketch, sketch, and sketch again.

Recent showcase

THE KOLFEST.COM CASE